Winning Work from New and Existing Clients

3 hours verifiable CPD

This session is designed for solicitors and legal professionals who want to take a more effective, confident approach to business development. 

It focuses on practical, achievable strategies that help legal professionals build their profile, attract new clients, and win more instructions - without relying on time-consuming or outdated marketing methods. 

Through a clear, structured approach, participants will explore how to improve visibility in the right markets, build tailored prospect lists, and approach client development in a way that suits different working styles. The session offers tools and techniques to make business development more focused, less reactive, and ultimately more successful. 

Learning outcomes

By the end of this session, you will be able to: 

• Recognise why traditional approaches to business development often underdeliver 
• Use targeted strategies to attract and convert new clients 
• Position yourself and your firm more effectively in your chosen market 
• Align business development activities with individual working styles and strengths 
• Build and maintain a focused list of prospects and referrers 
• Plan and deliver effective, relevant outreach and follow-up activity 
• Improve the return on your business development time and budget