September 2002
Firms must get the basics right before attempting a more sophisticated approach
All fee earners are potential marketers for their firm – if they know where to look for opportunities
A survey of marketing initiatives in different firms indicates that some at least are taking the subject more seriously
Small and medium-sized firms can market effectively too – and the Marketing Advisory Service can help show you how
Two firms that have achieved Investor in People accreditation describe the benefits it has brought
In this issue
- Marketing through the ages
- Making the most of marketing
- Firms embrace merits of marketing
- Marketing methods for smaller firms
- Investing in people brings rewards
- Time to learn from enlightened English courts?
- Distinction between threatened and completed wrong
- Make it policy to know about policy cover
- In practice
- Plain speaking
- Book reviews
Additional
