September 2002

Marketing through the ages
Firms must get the basics right before attempting a more sophisticated approach
Making the most of marketing
All fee earners are potential marketers for their firm – if they know where to look for opportunities
Firms embrace merits of marketing
A survey of marketing initiatives in different firms indicates that some at least are taking the subject more seriously
Marketing methods for smaller firms
Small and medium-sized firms can market effectively too – and the Marketing Advisory Service can help show you how
Investing in people brings rewards
Two firms that have achieved Investor in People accreditation describe the benefits it has brought
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