Digital marketing for law firms

Should you start a blog or put yourself on social media? How much attention does your website need? Do you need to spend a lot of money and time to be effective?

It can feel hard to find the answers to these questions when times are good; in more challenging economic times, digital marketing can feel like even less of a priority.

While marketing budgets are often first on the chopping board, cutting out digital marketing is a mistake. Building a strong online presence is essential to surviving and thriving for all law firms.

Marketing helps firms stay front-of-mind among their target audience. If you’re seeking to improve (or begin) marketing online, here are some easy and low-cost tips to keep in mind.

Make sure your website stands out

A massive 96% of people who seek legal advice search online as their first port of call. As such, it is essential that your website is up to scratch and up to date when they come looking. Key things to pay attention to are: Is the site easy to navigate? Does it contain easy-to-understand language? Does it work well on a mobile phone?

Pay attention to your online reputation

Clio’s 2022 Legal Trends Report showed that client reviews are the most important factor when clients are considering hiring a law firm – substantially topping other major considerations, such as location, billing type, and office type. Incentivise positive reviews by asking clients proactively to review you. Be sure you make it easy for them to leave a review and build this step into your existing processes.

Embrace content marketing

Content is king when it comes to digital marketing. Creating regular content can help you to demonstrate your firm’s expertise, build trust in your firm, and increase your website’s position online. An easy way to start is by publishing a law firm blog, making sure you also share your articles across other channels (such as LinkedIn and Facebook).

Get your social media approach right

There are five cardinal rules when marketing your law firm via social media:

1. Avoid bragging or begging
2. Don’t forget about hashtags
3. Create curated legal content
4. Showcase firm activity outside of representation
5. Demonstrate your personality

Taking just these simple – and low-cost – steps can help your law firm to thrive.