Campaign running to boost charity bequests

UK charity consortium Remember A Charity is running a campaign throughout this week to help legal advisers open a conversation with clients about including a charity in their will.

A surge of interest in will writing has been reported since the onset of the COVID-19 pandemic, and Remember A Charity believes there is much greater scope for charity bequests over the number currently seen.

It notes that while a study in England & Wales found that 17% of wills that go through probate include a donation, a 2019 survey showed (40%) of the over 40s saying they would be happy to leave a gift in their will. 

The group has produced a free campaign toolkit including a promotional video, social media toolkit, will writing posters, images and information sheets.

Director Rob Cope commented: "The global pandemic has seen UK charities face critical funding shortfalls, making gifts in wills all the more important for the sector’s recovery. We’re seeing greater appetite for legacy giving across the country as people choose to use their will not only to support loved ones, but to shape the world they leave behind. 

"At a time when people are feeling even more closely connected to their community and the good causes they care about, Remember A Charity Week can be a great platform to encourage clients to consider writing a will. We’re urging advisers to get involved and ensure everyone has the opportunity of including a gift in their will after taking care of their family and friends."

Click here to request the toolkit.