WJM launches new look brand identity

Legal firm Wright, Johnston & Mackenzie (WJM) has unveiled a new look brand identity that underlines its commitment to delivering a quality service for clients.  

Prior to the COVID-19 outbreak, WJM carried out extensive research with staff which has shaped a suite of new marketing assets. These reflect the firm’s core values and reinforce the brand promise that it remains “client service driven”. 

A marketing campaign will be rolled out over the next few months on social channels, focusing on service excellence, valuing people, being accountable and pride in heritage. 

Managing partner Fraser Gillies commented: “Our brand purpose is to do the right thing, make a difference and build trusted relationships.

“Before the pandemic, people across the business contributed to the development of our new promise and refreshed brand collateral, and as restrictions begin to ease we feel the time is right to roll these out and give continued confidence that we are client service driven.

“Despite challenging circumstances our values remain resolute and our clients are at the heart of everything we do. We want to remind businesses across the country which are preparing their recovery strategies that our experts are here for them.”